Substrate Direct Mail

Some people may not realize that printing can be done on surfaces other than paper. This campaign was designed to change that. The substrate mailer invites the audience to interact with the different layers of the piece consisted of Vivak clear acrylic, PhotoTex, Walk & Wall, and PVC. By rooting each layer of the substrates, the audience not only gets to interact with the piece, they also reveal the message "Get Carried Away" which ties into the landing page that includes the substrate usage and reference guide.