RAW Campaign Direct Mail

RAW Art Works is an art organization for the youth who's mission is to encourage young kids to express their emotion through art. RAW believes that all kids should be seen and heard, be allowed to envision new possibilities, and transform their world. Increasing awareness to the organization was essential to this project. The design provides a story about a particular young artist and encourages the audience to connect and relate to their story. The interactive iron cross format was chosen to help the audience immerse themselves even more into the piece.